The Dr. Amy Instagram channel is one of the world's leading channels for cancer treatment and recovery support.
Dedicated to providing the highest level of content we have over 3 400 pieces of content, and reaching nearly 1 million accounts every month.
Below you will find information on our audience, demographics, and other important marketing details to help you make the best sponsorship decision for your business.
Audience Details
The majority of our viewers fall into the 35-45 year range.
The gender mix is focusing on seeking females. As woman are the primarily purchasers of the home, this gives you direct contact to your customer.
Results & ROI
Let’s talk results. After all, a sponsorship should deliver results and ideally a measurable (and significant) return on your investment.
So what can you expect? Truthfully, that is a hard question to answer.
Because while we pride ourselves on delivering the highest-quality video possible, it's impossible to predict with any level of certainty how the video will perform or what the algorithm will do so we're unable to provide guarantees on that front.
Some videos get thousands of views. Others tens of thousands. And some go on to get hundreds of thousands.
The key thing to note is that views don't stop a week after posting your video. We've designed the channel (also partly due to the search-heavy nature of our audience) to create "Evergreen" videos that continue to rank and get views for months and even years to come.
So what's the investment? We'll get to that in just a second.
But first... some other important stuff.
Highest Converting Video Sponsorship Placement
One of the most important factors is where to put your sponsorship call out in the video. While most prefer the beginning to ensure the maximum number of people see it - this is actually the least effective position.
A study performed by video marketing company Wistia found that the best place for a mention was anywhere in the middle which is why we aim to mention your business around the mid point of the video.
"Mid-rolls had an average conversion rate of 16.95%, compared with a post-roll conversion rate of 10.98%. The pre-roll Calls to Action at the start fared more poorly, with an average conversion rate of just 3.15%."
- Wistia
Sneak Peak of a Past Sponsored Post
Other Important Stuff…
The single most important factor for us in taking on a sponsor is ensuring this is a good market fit. Meaning, your business aligns with our values of strategic marketing, integrity, and aiming to be the best.
This helps create videos we feel confident about and ensures you reach the right people in order to make the most from your marketing investment and sponsorship in our channel.
What’s the Investment
Instagram Reel Sponsorship
$2250 USD
60 second Reel
- 60-Second scripted reel with caption (Please provide a 100-150 word script that you would like to be read and a caption draft 2200 characters).
- Show logo and read provided script or bullet points.
- Guide viewers to a link in the caption.
*IMPORTANT NOTES: Due to the high demand for sponsorships on the channel right now we, unfortunately, cannot accept affiliate-only sponsorships.
Next Steps
1. Please provide the following:
- A 100-150 word script with talking points that you would like covered in the shoutout (If there is a video, graphic, or any pages you want to be highlighted please send that too)
- A high-resolution logo, PNG format in both light and dark versions to be displayed on screen.
- A website or landing page URL to direct people towards that will be placed in the descriptions box below the video and referenced during the video along with the main call-to-action (i.e. get 20% off, sign up for a free trial? etc)
2. Once that's done, I'll get to work reviewing your script and putting it into my own words and will then send it back to you for your review and approval prior to filming.
IMPORTANT NOTES:
The content is created and owned by Dr. Amy Morris for the Dr. Amy Instagram channel. The Dr. Amy Instagram channel grants brand 3-months usage rights on social media (i.e. organic reposting on brand social channels) as long as the content is repurposed organically through owned social channels and NOT paid media. These usage rights are non-transferrable.
The script approval process is your opportunity to review and revise the sponsorship integration as once the video is recorded no further edits may be made.
